KID INSIGHT - Hopper Stoppers: Fighting subscription fatigue and building streaming loyalty

Wednesday, February 7
3:15pm - 4:00pm
Pacific 21

KID INSIGHT - Hopper Stoppers: Fighting subscription fatigue and building streaming loyalty

According to a recent report from Aluma Insights, 65% of all streaming platform subscribers hop around to some degree. But with at-home entertainment budgets under increasing economic pressure, the dynamic is becoming more extreme. In this fascinating original research presentation, Dubit will draw on a survey of US and UK families with kids to find out what makes them adopt, keep and cancel subscription services. The goal is to deliver key insights to guide producers’ decisions about shaping content, going digital or SVOD first, choosing distribution partners and building a marketing plan.