Fundamental Industry Change and the Future of Kids Content

Monday, February 5
10:00am - 10:45am
Pacific 21

Fundamental Industry Change and the Future of Kids Content

After years of near-exponential growth in content spend driven by streaming competition, a perfect storm of factors collided in 2023 to change the market outlook fundamentally. Kids content has always been critical in the streaming space—along with comedy and drama, it’s part of the holy trinity that has driven growth in that market. But platforms everywhere slammed on the brakes in 2023 to rethink their content strategies, faced with saturated markets, intense competition, an economic downturn and cost-of-living crisis, and an increasingly cynical Wall Street. If that wasn’t enough, the US writers’ and actors’ strikes have set the industry back months. What does all this mean for kids content? This data-driven presentation from Ampere Analysis will explore the 10 things you need to know now about our new market dynamic.