Session Info
Session Info
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Tuesday, February 11
2:00pm - 2:45pm
Pacific 18
Toy Talk: Exploring content brand potential with the leaders of play
Toy Talk: Exploring content brand potential with the leaders of play
Tuesday, February 11
2:00pm - 2:45pm
Pacific 18
Toy Talk: Exploring content brand potential with the leaders of play
Mattel, Spin Master, Moose Toys and Bonkers Toys join us for a candid discussion about what it takes for entertainment IPs to land a master toy deal and cut through at retail.