A design and innovation visionary, Cat Demas has successfully combined the exciting worlds of toys and entertainment for more than 25 years.

Ms. Demas joined Spin Master Corp. in 2011. In her role as Vice President and Global Business Unit Head of Preschool and Girls at Spin Master, she provides creative and strategic direction for a number of the award-winning toy and entertainment company’s brands. Among her many accomplishments, she is proud to have launched Paw Patrol, the number one preschool brand franchise for 2015.

From her first position at Hasbro, working on My Little Pony, she has long held a passion for the preschool and girls categories. She has also held roles with Matchbox in the Preschool and Girls division, and Tyco, as a key member of the Inventor Relations and Preliminary Design teams. Ms. Demas was later recruited by Mattel to work on the Disney Princess theatrical and core toy lines. During her 17 years at Mattel, she also led design on the Barbie Entertainment brands, served as Vice President of Design on Girls Inc. brands, and led the design launch team for Monster High.

Ms. Demas holds a Bachelor of Fine Arts from The University of the Arts. She is based in Los Angeles, California.

Featured in: Big Brand Power: PAW Patrol is on a roll