Session Info
Session Info

Tuesday, February 11
2:00pm - 2:45pm
Pacific 18

Toy Talk: Exploring content brand potential with the leaders of play

Toy Talk: Exploring content brand potential with the leaders of play

Tuesday, February 11
2:00pm - 2:45pm
Pacific 18

Toy Talk: Exploring content brand potential with the leaders of play

Mattel, Spin Master, Moose Toys and Bonkers Toys join us for a candid discussion about what it takes for entertainment IPs to land a master toy deal and cut through at retail.


Featuring:


Lisa Berlin Wright

Head of Licensing

Bonkers Toys

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Hollie Holmes

VP, Global Licensing

Moose Toys

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Meredith Lawson Norrie

VP, Global Licensing & Consumer Products

Mattel

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Tracy Warshauer

Global Brand & Marketing Executive

Spin Master

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Moderating:


Steven Ekstract

Managing Director

Global Licensing Advisors

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