About the event

Kidscreen Summit is renowned as the kids entertainment industry’s most important annual event. In 2013, the conference welcomed more than 1,600 attendees from 47 countries. Top executives attend Kidscreen Summit to take advantage of the year’s best business networking, and to engage in critical dialogue on issues that affect the industry.

2013 statistics

1,600 delegates
47 countries represented
98% plan to attend again
99% would recommend the event to colleagues
400+ content buyers
900+ producers/distributors

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Tuesday, February 11
2:00pm - 3:00pm
Rendez-Vous

Translating TV to Toys: Developing Success

Translating TV to Toys: Developing Success

Tuesday, February 11
2:00pm - 3:00pm
Rendez-Vous

Translating TV to Toys: Developing Success

Moving a character from the world of TV to the toy shelf is tricky business. More often than not, studios and toy companies miss the mark when it comes to organically building play patterns and toyetic values into a property and vice versa. How do producers and toy designers approach content creation to ensure success?  What inventive strategies do they employ to ensure a smooth translation from fictional universes to the real one? We've assembled a panel of experts in the field to deliver the answers to these burning questions and much more. 


Featuring:


Rob Hoegee

Writer & Executive Producer & Series Creator

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Matthew Lauderbach

Director, Product Design, Fisher Price

Fisher-Price Friends

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Wayne Losey

Product Manager & Content Architect, Tinkercad

Dynamo Development Labs

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Nancy Zwiers

CMO

Funosophy Inc

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Moderating:


Ken Faier

CEO & El Presidente

Nerd Corps Entertainment (Toronto)

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