Nancy Zwiers is CEO and Chief Funosopher of Funosophy, Inc., a leading brand-building consulting and invention firm in the play industry. Founded in 2000, Funosophy conducts extensive research in the area of kids and play and has advised over 150 clients ranging from large entertainment companies to toy companies like Mattel, Hasbro, Leapfrog, and Spin Master. The name Funosophy® was coined by Zwiers to mean “wisdom in the world of fun.”
With over twenty years in the kids, toy and entertainment space, Zwiers has deep expertise in kids and their play, and is broadly acknowledged as one of the world’s leading experts in girls. Zwiers’ theory of “play value” bridges the disciplines of neuroscience, evolutionary psychology and child development with empirical data from the toy marketplace.
Prior to founding Funosophy, Zwiers held top executive positions with Mattel, the #1 toy company in the world. Zwiers headed worldwide marketing for Mattel’s $2 billion Barbie® doll brand and presided over a strong period of record growth.
An industry thought leader, Zwiers is a regular contributor to consumer and trade publications and conferences. In 2009 and 2011, Zwiers served as Vice Chair of Play Con, TIA’s annual conference for play industry leaders, spearheaded program development.
In 2012, Zwiers was a finalist for the TAGIE award for Excellence in Toy Design. Zwiers is a two-time winner of the Wonder Women in Toys awards (Entrepreneur of the Year in 2005 and Inventor of the Year in 2013) and was a finalist in in the TAGIE award for Excellence in Toy Design.
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