Kidscreen Summit is renowned as the kids entertainment industry’s most important annual event. In 2013, the conference welcomed more than 1,600 attendees from 47 countries. Top executives attend Kidscreen Summit to take advantage of the year’s best business networking, and to engage in critical dialogue on issues that affect the industry.
1,600 delegates
47 countries represented
98% plan to attend again
99% would recommend the
event to colleagues
400+ content buyers
900+ producers/distributors
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Erin is the cultural eyes and ears of the CI Research group at Nickelodeon, immersing herself fully in the worlds of kids, teens and young adults. She spends her days keeping a constant watch on all kid/teen/young adult media. As a result, Erin is the point person for reporting on existing and emerging trends across the youth cultural landscape. Among her various tasks, Erin is responsible for conducting primary research on “hot topics,” writing and distributing a company-wide monthly trend newsletter, managing Nick’s private online community, and designing immersions for various Nick groups to help guide and educate on any particular demographic. Additionally, Erin is a contributing columnist for Kidscreen Magazine, where she writes a regular column highlighting Nickelodeon research findings.
Erin’s expertise in kid and teen culture is especially vast. From a developmental standpoint, Erin knows these demographics and is dedicated to understanding them culturally and psychologically. Erin has spoken with thousands of girls and boys in both focus group and ethnographic settings. Her most recent work includes deep dive reports on content consumption, the world of boys, fashion and style, gender differences, humor, sports, music and much more.
Featured in: Buzz Report: Kid Trends From the Nick Files
