About the event

Kidscreen Summit is renowned as the kids entertainment industry’s most important annual event. In 2013, the conference welcomed more than 1,600 attendees from 47 countries. Top executives attend Kidscreen Summit to take advantage of the year’s best business networking, and to engage in critical dialogue on issues that affect the industry.

2013 statistics

1,600 delegates
47 countries represented
98% plan to attend again
99% would recommend the event to colleagues
400+ content buyers
900+ producers/distributors

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Amy Friedman

Head of Kids and Family Programming

Senior Advisor, MTV Scratch

Amy Friedman serves as Senior Advisor to MTV Scratch, Viacom’s creative S.W.A.T team.  With a focus on Millennial culture, their partners include Lady Gaga’s Born This Way Foundation, General Motors, The Guggenheim Museum and others.  

Amy is also the President and Founder of Redhead Consulting, a brand creation and content development company across all media.  Redhead's focus is new models of creating, packaging and distributing content.  Clients include: MTV, Bonnaroo, Scholastic, Insight Strategy Group and Common Cents.

A veteran of the kids' media business, Amy has held senior management positions across all of the Nickelodeon networks, including Nick, Noggin, and TeenNick. As SVP Original Programming/Creative Director, Amy was responsible for articulating and steering both Noggin and Teen Nick's original brand strategy, on-air identity, and educational mission, as well as developing and producing its original programming. Friedman’s work in branding, programming, and pro-social content has earned multiple Peabody, Beacon, Cable Ace and Creativity Awards.

Friedman is a 1986 honors graduate of the University of Pennsylvania where she concurrently earned a B.A. degree in American Civilization and an M.A degree in Education.  Amy serves on the Board of Advisors of Women in Children’s Media and DC-based Campaign to Prevent Teen Pregnancy.  She lives with her husband, Dr. David Appelbaum, a psychologist, and their two daughters in Montclair, New Jersey.

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