About the event

Kidscreen Summit is renowned as the kids entertainment industry’s most important annual event. In 2013, the conference welcomed more than 1,600 attendees from 47 countries. Top executives attend Kidscreen Summit to take advantage of the year’s best business networking, and to engage in critical dialogue on issues that affect the industry.

2013 statistics

1,600 delegates
47 countries represented
98% plan to attend again
99% would recommend the event to colleagues
400+ content buyers
900+ producers/distributors

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Grant McCracken

Anthropologist & Author

Grant McCracken

Grant McCracken looks at the places where culture and commerce, anthropology and economics meet. Through his highly-customized presentations, he provides audiences with a comprehensive¯but incisive¯review of contemporary culture, including its foundations, current state, and future trends¯and strategies for managing it.

McCracken is the author of several books including Culture and Consumption; Culture and Consumption II: Markets, Meaning and Brand Management; Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace; Transformations; Chief Culture Officer; and Culturematic. He has done ethnographic and anthropological work for corporations such as Chrysler, Coca-Cola, Diageo, General Mills, HP, IKEA, Subway, Unilever, Microsoft and Kodak. In the last year, he has spoken at Microsoft, Philips, Coca-Cola, Bertelsmann, and Intel.

He holds a PhD in cultural anthropology from the University of Chicago; has been the director of the Institute of Contemporary Culture at the Royal Ontario Museum; has taught at the Harvard Business School; and is currently a research affiliate at MIT.

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