Ira is publisher of the news services The Licensing Letter, Content Licensing, and Research Alert Pro, as well as research studies including “The Global Market For Licensed Preschool Properties,” “Tween Sensibility, Spending & Influence,” “Teen Spending & Influence,” “How Tweens & Teens Use Social Media,” “Marketing To Tweens & Teens,” “The Licensing Letter Royalty Trends Report,” “What Moms Think And Do,” and more.
Ira conducts on-site seminars and has delivered speeches and spearheaded consulting projects for clients including Nickelodeon, General Mills, Toys R Us, McDonald’s, Reader’s Digest, TCC Global, and McKinsey & Co.
Ira’s career as a professional journalist began in 1970 as a contributor to the Village Voice’s Riffs column of pop music criticism. He was chief pop music critic for the New York Post for 12 years. He wrote The Electronic Mailbox, a book about the wonders of e-mail, in 1987, and is an adjunct professor of marketing at New York University. He founded EPM together with his wife, Riva Bennett, in 1988. In January 2013 Business Valuation Resources acquired the assets of EPM; Ira continues to run EPM as a division of BVR.
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