Larry Seidman is CEO of Dimensional Branding Group (DBG), a Bay Area-based brand extension agency that focuses on brand licensing, business development and promotion services, with a unique emphasis on the interactive & digital channels. DBG specializes in developing toys & games, iconic brands & digital trademarks into entertainment placement and new extension markets. Its current clients include Temple Run, Sony PlayStation, (including game titles such as God of War, Ratchet and Clank, and Little Big Planet, among others), Jenga, Skee-Ball, Chronicle Books, Miniclip, Urban Dictionary and Bob’s Space Racers. Past licensing and promotional clients include Angry Birds, Yahoo, E-Bay, Whac-A-Mole, MoMA, Big Wheel among others.
Prior to launching DBG, Larry was involved in founding three companies, Somerset Van Ness Corporation, Travel Identity Limited and Red Sail Merchandising (A Hyatt Hotel affiliate). He was one of the first to recognize that hospitality brands and their logo’s had the ability to become successful retail apparel brands and the value of marketing to kids & family within the hotel industry (Camp Hyatt). Larry served as a senior executive for Halo Industries, one of the country's largest marketing services companies where he led various sales regions, marketing and brand development initiatives. Today DBG is recognized as one of the first licensing agencies to recognize the vast potential and the strength of mobile/digital and inter-active brands.
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