Patti Becker is CEO and Founder of Becker Associates LLC, www.BeckerAssoc.com, a full-service agency providing strategic global consulting services, product and brand development, sourcing, social media, and licensing. Becker’s recognized expertise in the Toy Industry and unique background in marketing and developmental child psychology, coupled with her extensive experience in licensing, contract negotiation and enforcement, product development and intellectual property make her highly sought after as a Global Marketing Consultant and Licensing Agent.
Becker Associates helps their customers build their brands and grow their businesses to the next level by creating proprietary products, managing product and property rights, and developing global licensing programs for consumer products. Becker Associates is recognized for the evergreen products we’ve developed or licensed including: Gumby, Pokey, Barrel of Monkeys, Disappearing Magic Baby Bottle, Battle Dome, Nerf Ping Pong, Baby Get Well, TMNT Goops, Sliders, and Shirt Pocket Games, many of which have become familiar household names and sold millions of pieces! Our Fortune 500 licensees including Mattel, Fisher-Price and Hasbro distribute our products in over 100 countries through virtually every channel of retail distribution. Becker's products connect kids with their favorite licensed properties and characters and have been co-branded with Disney, Simpsons, Spiderman, Superman, Batman, Barbie, Pokémon, Hello Kitty, Angel Cat Sugar and Smiley. Becker Associates has licensed children’s packaged goods products in a wide array of categories, including: toys, games, consumer electronics, interactive publishing, home furnishings, gifts, accessories, and premiums. Patti consults on many issues relating to the Toy Industry, Play, the Leisure Industry, Licensing and New Product Development, Child Development, the Youth Market and College Admissions. Our consulting clients have included: Ascend Capital, Capital Consulting, Citiblocs, Clovis Capital, Diamondback Capital, Eminence Capital, Grand Toys, Green Kids Club, Smiley Company, Society of Industry Leaders, A Standard & Poor’s Business, Toy Industry Association, Vista Research Industry Leaders, and Women in Toys.
Patti is proud to have received the prestigious Wonder Woman 'OUTSTANDING LICENSING AGENT AWARD'. Becker is currently Chairman of the Advisory Board of Women in Toys, Licensing and Entertainment (WIT) and has been on the Board of Directors of the Boys & Girls Club of Stamford, CT since 2003. She is also on the Advisory Board of Play for Tomorrow, The Ultimate Block Party. Patti is Past-Director of the Segal Family Foundation. She is the immediate Past-President of the Board of Directors of Women in Toys. Under Patti’s leadership, WIT saw explosive growth into more than 23 countries on five continents, including six regions of the U.S. She was recently selected to be on the prestigious LIMA Judges Panel for their annual awards. Patti conceived, organized and executed the Walmart PiTCH! for 2013 & 2014. The Walmart PiTCH! is a WIT-Walmart Women's Global Empowerment Initiative targeting $20B in funding (55 entrepreneurs PiTCHed! to 11 Walmart Buyers, resulting in several dozen Walmart listings in 2013). Patti is available for speaking engagements, and has been a Speaker at ToyCon, KidScreen Summit, and numerous global Women in Toys, Licensing and Entertainment (WIT) events in the U.S., U.K., Germany, Israel. She has authored articles forPlaythingsMagazine and Antique Game Journals. Becker is a Charter Member of the Antique Game Collectors Association (now AGPA), a member of the Toy Industry Association (TIA), Licensing Industry Merchandisers Association (LIMA), NAPW, & Tufts Alumni Association Program (TAAP).
Prior to founding Becker Associates, Becker worked in a variety of management capacities for Knickerbocker Toy Company, Amtoy, a Division of American Greetings Corp., Sunbeam Corp. and Anjar Co. Becker established the first Play Therapy Clinics at Massachusetts General and Massachusetts Eye & Ear Hospitals; directed the Stamford Inter-District Summer School Program with 277 students and a staff of 37, and secured the first national grant as the Assistant Director of The Children’s Community, an innovative early childhood program encompassing a 40% homeless population. Becker also taught Marketing at SUNY Fashion Institute of Technology, as well as elementary school reading and high school math. Becker's Masters’ Thesis, “The Marketing of Toys and Games in the 19th, 20th, and 21st Centuries,” (1984), predicted the growth of global toy marketing and provided key research in the marketing of early games. Becker received an MBA in Marketing (Stern Business School, NYU), a BA in Developmental Child Psychology and Education (Tufts), and has a formal background in Art.
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