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MASTER CLASS - Direct to Retail: Perfecting your Retail Pitch
Sunday, February 22, 2015
3:00 PM - 4:30 PM
You’ve got a seat at the retail table. So what’s your next move? The good news is that retailers are more open to brand and content partnerships than ever before, and their physical and digital reach has never been greater. The challenge is that metrics are murkier, and your old pitch playbook won’t work with the powerful new decision-makers and influencers who will decide your retail destiny. In this Master Class, retail positioning expert Carol Spieckerman will reveal the three principles and five action steps that will drive big-profit, multi-stakeholder retail successes in 2015 and beyond, and she’ll frame everything up with her latest retail insights. Get ready to future-proof your consumer products strategy and win high-volume opportunities!
PLEASE NOTE: Attendees who are keen to pack more professional learning into their Summit week can take part in this session for an additional $250. If you're interested in signing up, contact Maggie Wilkins (firstname.lastname@example.org or 416-408-2300 x539).