Speaker Carol Spieckerman
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Carol Spieckerman is an internationally-recognized authority on retail and brand positioning. She specializes in future-proofing her clients’ retail strategies and helping them position for high-volume success with diverse retail decision-makers and influencers. As president and CEO of newmarketbuilders, she tracks Retail Trajectories that cut across categories, tiers, environments and borders and transforms them into actionable strategies for her brand marketing, agency and solution-provider clients. Carol is an author and regular contributor to leading retail and business media. Her credits include Kidscreen, the Wall Street Journal, Huffington Post, Forbes, Dealerscope, Women’s Wear Daily, Bloomberg Business Week, Private Label Buyer and Retail Wire. Her blog,newmarketbuilders.com, is considered a “must-read” by major retailers, brands and suppliers and her retail insights are prominent on Twitter (@retailxpert).
Featured in: MASTER CLASS - Direct to Retail: Perfecting your Retail Pitch; Shopping Around: What's Driving Consumer Products Sales Now?
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