Session
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Tuesday, February 24
11:30am - 12:30pm
Sevilla
Shopping Around: What's Driving Consumer Products Sales Now?
Tuesday, February 24
11:30am - 12:30pm
Sevilla
Shopping Around: What's Driving Consumer Products Sales Now?
Mass-market retailers are arguably even more powerful than traditional broadcasters when it comes to transforming kids shows into hits. But it's a shifting market right now. How are upstart platforms like Netflix and YouTube channels, and online retailers, affecting an IP owner's ability to get products on shelves and into consumers' hands? Join our expert panel as they cover everything licensors need to know to navigate this less-traveled landscape and flourish.
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