Claudia Balzer Scott-Hansen is an accomplished media professional with 19 years’ experience in both transmedia platform distribution and global franchise development into key markets as varied as USA, Brazil, Mexico, Germany and Italy.

Claudia is currently Group Director, Broadcast, Americas at HIT Entertainment (owned by Mattel since 2012), one of the world's leading children's entertainment producers and rights-owners. In her current role, Claudia is responsible for all Broadcast strategies and the distribution of HIT Entertainment and Mattel Inc. properties in North and South America.  Her recent achievements include the multi-platform placement, promotion and launch of iconic properties such as Thomas & Friends™, Angelina Ballerina™, Bob the Builder™, Barney™, Barbie™ and Monster High™ throughout North and South America. These platforms include Televisa in Mexico; SBT and TV Cultura in Brazil; PBS Kids, Nickelodeon, Sprout, Netflix and Amazon in the US; and Corus in Canada.

In addition to content placement, Claudia's expertise is integrating broadcast launches with consumer and retail marketing and promotions. Working with PBS, she has also become proficient with syndication, curriculum-led programming and the processes associated with federal and private funding opportunities.

Prior to joining HIT in 2006, Claudia was the Head of Formats and Head of Southern European Distribution at BBC Worldwide, based in London. While at BBC Worldwide she also held the position of Head of European Licensing, and was instrumental in developing the brand and licensing strategy for the highly successful children’s properties Teletubbies into key territories and platforms in the EMEA region including Germany, France, Italy, Spain, the Middle East and South Africa.  She also worked for two years under the BBC’s famous Natural History Unit, responsible for European Co-Productions. 

She began her career as a PR executive at Replay, the sportswear division of Fashion Box, S.p.A., based in Treviso, Italy.

Claudia received a joint BA in Political Science and Renaissance Literature from Boston College and was a recipient of the Fulbright Scholarship.  She also completed a post-graduate program in International Studies through Drew University.

Claudia lives in Westchester County, NY with her husband and four children.  

Featured in: Can They Build It? A Case Study of the New Bob the Builder