Jeffrey Grant is senior vice president of research for Turner Broadcasting System, Inc.’s (TBS, Inc.) Cartoon Network, Adult Swim and Boomerang.  In this capacity, Grant is responsible for all aspects of research for the basic cable networks and their digital extensions and consumer products, including organizing, analyzing and reporting on audience ratings as well as overseeing research for TruTV. Grant is based in Atlanta and reports directly to Howard Shimmel, chief research officer for TBS, Inc.

Prior to his new role, Grant was senior vice president of research for Cartoon Network and Adult Swim sales, marketing and enterprises and Turner Sports and Entertainment digital ad sales. In addition to leading research initiatives supporting advertising sales for Cartoon Network, Adult Swim and Cartoon Network’s consumer products business, he managed ad sales research for Turner Sports and Entertainment’s online, broadband, VOD and mobile extensions, including PGA, PGA Tour, NASCAR, NBA, NCAA.com, TBS, Turner Classic Movies, TNT, truTV, CourtTV, The Smoking Gun, TheFrisky.com and Yahoo! Golf/NBA/NASCAR.

Grant joined TBS, Inc. in 1996 as a senior research analyst for CNN Marketing Services. He soon moved to Cartoon Network Sales and Marketing research and was eventually named vice president of the group.

Grant earned a bachelor of arts degree in political science and communications from The University of Michigan, Ann Arbor, and a MBA in marketing and statistics from New York University’s Stern School of Business.

Cartoon Network (CartoonNetwork.com) is regularly the #1 U.S. television network in prime among boys 6-11 & 9-14. Currently seen in 98 million U.S. homes and 194 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such asStop Bullying: Speak Up and the Move It Movement.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

Featured in: Audience-Building: Then vs. Now