Speaker Adrian Roche
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Adrian has over 26 years experience in the Toy and Baby business, starting his career in the UK as Marketing Director of Kiddicraft Preschool Toys. He then set up European Operations for The First Years (now part of Tomy). He moved to the USA in 1994 as VP of Marketing. He also headed up their International business for several years setting up partnerships in Asia, Europe and Latin America.
In 2006 he was appointed VP of Preschool for Mega Bloks. In his 8 years at Mega he also was responsible for their Licensing, Boys and Collector and Puzzle and Games divisions.
Following the Mattel acquisition in 2014 he left Mega to join Alpha Animation's Toy division, Auldey, as President of North America where he has set up operations in Boston, Ma. Later this year they will launch a line of toys to support the Super Wings Animated TV show which debuts this Spring in USA and Canada.
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