Agenda - Kidscreen Summit 2016

Agenda

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Master & Mentor Classes

Thursday, February 11

10:00am

Master Class: Taking Best Practices from YouTube to Other Digital Platforms (10:00am - 11:30am)

Gusman

Our expert host from ZEFR will share insights into top-performing children's programming, influencer partnership best practices, and harnessing premium content to reach the growing children's audience on YouTube. The panel will also explore strategies and "watch-outs" for Facebook, Vine, Vimeo and other up-and-coming platforms. The format of this class will include a 20-minute presentation and small interactive breakout groups for a hands-on discussion.

PLEASE NOTE: Attendees who are keen to pack more professional learning into their Summit week can take part in this session for an additional $250. If you're interested in signing up, contact Maggie Wilkins (mwilkins@brunico.com or 416-408-2300 x539).

Featuring:

Rick Bashkoff

SVP, Business Development

ZEFR

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Adam Goldstein

VP, Business Development

ZEFR

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Martha Tian

Director of Data & Insights

ZEFR

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Mentor Class: 21st Century Branding—How to apply it to kids entertainment, licensing, PR and more (10:00am - 11:30am)

Tuttle

While this may sound like a simple question, in today’s media world, it’s never been more complex. But one thing is clear: If you have an existing kids company, kids product or property, or even just an idea for one, you need to understand how to brand it. Branding experts Alan Winnikoff and Larry Seidman will take you through the process of positioning and messaging a brand, and plotting out the attributes of its extensions. From there, they’ll provide you with a roadmap for the real-world practical application of that brand strategy so that it successfully drives your marketing, licensing, PR and social media plans.

PLEASE NOTE: Attendees who are keen to pack more professional learning into their Summit week can take part in this session for an additional $250. If you're interested in signing up, contact Maggie Wilkins (mwilkins@brunico.com or 416-408-2300 x539).

Featuring:

Larry Seidman

Managing Director

Dimensional Branding Group (DBG)

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Alan Winnikoff

Co-Principal

Sayles & Winnikoff Communications

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2:00pm

Master Class: Developing The Master Plan—How To Think About The Future of Your Business (2:00pm - 3:30pm)

Gusman

Join renowned foresighter Suzanne Stein to explore the past, present and future trends in the kids entertainment industry like never before. This uniquely crafted immersive workshop features hands-on activities to get kids entertainment execs “thinking about how to think about the future.” Come and discover how to analyze patterns of change over time, how these patterns can impact the future of your business, and what you can do to turn them into market opportunities.

PLEASE NOTE: Attendees who are keen to pack more professional learning into their Summit week can take part in this session for an additional $250. If you're interested in signing up, contact Maggie Wilkins (mwilkins@brunico.com or 416-408-2300 x539).

Featuring:

Suzanne Stein

Professor

Ontario College of Art & Design

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Mentor Class: Creator 101—Pitch Perfect! (2:00pm - 3:30pm)

Tuttle

What truly is a killer pitch today? After months of toil, sweat and let’s face it, some tears, you’ve finally developed your idea into the next big thing and you’re ready to share it with the world! Or are you? You see, while there has never been a better time to be a content creator, producers and broadcasters have never been so pre-occupied (not to mention, confused) by the pace of change in the media landscape. Join Alexander Bar, “Mike the Knight” in this hands-on Mentor Class designed to hone your presentation skills as he shares what it takes to be Pitch Perfect!

PLEASE NOTE: Attendees who are keen to pack more professional learning into their Summit week can take part in this session for an additional $250. If you're interested in signing up, contact Maggie Wilkins (mwilkins@brunico.com or 416-408-2300 x539).

Featuring:

Alexander Bar

Founder & Executive Producer

TinyWorld

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