CJ Kettler is a media industry leader with broad management and digital experience. She joined Channel One News, owned by private equity firm Zelnick Media as CEO and Chair in November 2012 and led the sale of the company to Houghton Mifflin Harcourt (NASDAQ: HMHC) in May 2014. CJ is now EVP, Chief of Consumer Brands & Strategy at HMH, reporting to CEO Linda Zecher.
From 2008 to 2013, CJ was a Partner at Propeller Partners, LLC, a strategic advisory firm for large media companies, venture and private equity investors in the digital sector. In November 2007, Kettler was named President of Travelzoo (NASDAQ: TZOO), a publicly held consumer internet company with $150 million in revenue at the time. At Travelzoo, she oversaw the North American business unit, which accounted for ninety percent of the company’s revenues and reached 11 million unduplicated subscribers.
In 2005, as Founder and CEO, she created and launched LIME, the first multichannel green lifestyle brand, having secured funding from Steve Case’s Revolution, LLC. Under her leadership, the LIME brand was introduced simultaneously across multiple media platforms, including mobile, TV, radio, web and home entertainment. LIME was sold to Gaiam (NASDAQ: GAIA) in July 2007 and has since been integrated into Gaiam’s family of healthy lifestyle properties.
Beginning in 2001, Ms. Kettler served as Managing Director and Operating Executive at Solera Capital, a private equity firm with $250 million under management. She was Co] President of Latina Magazine, one of Solera’s portfolio companies, and was instrumental in evaluating investment opportunities in the media industry.
Ms. Kettler was a founding member of the Oxygen Media management team, serving as President of Sales and Marketing, where she managed all cross platform integrated sales, marketing and affiliate relationships. From 1987, Ms. Kettler was a Founding Partner at Sunbow Entertainment, a top ranked independent program supplier, where, as President and CEO, she negotiated the sale of the company to Sony Music Entertainment in 1999.
Ms. Kettler has amassed significant management experience in a wide range of leadership roles straddling consumer brands, digital media, worldwide content development and distribution. She also held senior executive positions at Vestron, MTV Networks, McCann-Erickson, and CBS. Kettler holds a B.A. degree from Smith College, and serves on a variety of Boards in digital media as well as a Board Director for the Environmental Working Group, (ewg.org). She lives with her husband and their three daughters in NYC.