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Millennial Parents: Powerful Consumers with POV
Wednesday, February 10, 2016
4:15 PM - 5:15 PM
Millennials are mobile and social, and they expect brands to listen to them, let them participate, and provide products and services that make their busy lives more productive. Hear from this panel of experienced execs who are marketing to Millennials with children, and drawing on new and current resesearch about the demo to learn what motivates them to purchase.
Houghton Mifflin Harcourt
Turner: Cartoon Network/Boomerang
Executive Director, Business Development