Session - Kidscreen Summit 2016

Session

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Millennial Parents: Powerful Consumers with POV

Wednesday, February 10, 2016
4:15 PM - 5:15 PM
Brickell

Millennials are mobile and social, and they expect brands to listen to them, let them participate, and provide products and services that make their busy lives more productive. Hear from this panel of experienced execs who are marketing to Millennials with children, and drawing on new and current resesearch about the demo to learn what motivates them to purchase.


Moderating:


CJ Kettler
President
Houghton Mifflin Harcourt


Featuring:


Jeff Fromm
President
FutureCast

Jeff Grant
SVP Research
Turner: Cartoon Network/Boomerang

Kristen McLean
Executive Director, Business Development
Nielsen Book

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