Session - Kidscreen Summit 2016

Session

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PLEASE NOTE: All times are in Eastern Daylight Time (EDT)

Wednesday, February 10
4:15pm - 5:15pm
Brickell

Millennial Parents: Powerful Consumers with POV

Wednesday, February 10
4:15pm - 5:15pm
Brickell

Millennial Parents: Powerful Consumers with POV

Millennials are mobile and social, and they expect brands to listen to them, let them participate, and provide products and services that make their busy lives more productive. Hear from this panel of experienced execs who are marketing to Millennials with children, and drawing on new and current resesearch about the demo to learn what motivates them to purchase.


Featuring:


Jeff Fromm

President

FutureCast

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Jeff Grant

SVP Research

Turner: Cartoon Network/Boomerang

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Kristen McLean

Executive Director, Business Development

Nielsen Book

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Moderating:


CJ Kettler

President

Houghton Mifflin Harcourt

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