Jeffrey Grant is senior vice president of research for Turner Emerging Consumer, which represents the Turner portfolio’s young adult and kid targeted networks – Cartoon Network, Boomerang, Adult Swim and truTV. In this capacity, Grant is responsible for all aspects of research for the four networks as well as their respective ad sales divisions across linear and digital. Grant is based in Atlanta and reports directly to Howard Shimmel, chief research officer for Turner.
Prior to his current role, Grant was senior vice president of research for Turner’s Animation, Young Adults and Kids Media (AYAKM) group. In this position, Grant was responsible for all aspects of research for Cartoon Network, Adult Swim and AYAKM digital extensions and consumer products, including organizing, analyzing and reporting on audience ratings.
Grant previously was senior vice president of research for Cartoon Network and Adult Swim sales, marketing and enterprises as well as Turner Sports and Entertainment digital ad sales. In addition to leading research initiatives supporting advertising sales for Cartoon Network, Adult Swim and Cartoon Network’s consumer products business, he also managed ad sales research for Turner Sports and Entertainment’s online, broadband, VOD and mobile extensions, including PGA, PGA Tour, NASCAR, NBA, NCAA.com, TBS, Turner Classic Movies, TNT, truTV, CourtTV, The Smoking Gun, TheFrisky.com and Yahoo! Golf/NBA/NASCAR.
Grant joined TBS, Inc. in 1996 as a senior research analyst for CNN Marketing Services. He soon moved to Cartoon Network Sales and Marketing research and was later named vice president of the group.
He earned a bachelor of arts degree in political science and communications from The University of Michigan, Ann Arbor and an MBA in marketing and statistics from New York University’s Stern School of Business.