Kristen McLean is the Director of New Business Development at Nielsen Book, a part of Nielsen Entertainment, where she is responsible for developing new lines of revenue from existing products, as well as the creation of new initiatives that expand Nielsen's value to its publishing clients.
Prior to joining Nielsen she was the founder and CEO of Bookigee, an innovative data and analytics company in the publishing space. Before founding Bookigee, Kristen was the Executive Director of the Association of Booksellers for Children (ABC), a non-profit trade association founded in 1984 that networks the children’s book industry. She is a twenty two year veteran of the book publishing market, a serial entrepreneur, and an industry thought leader.
Over the years her clients have included Scholastic, HarperCollins, RandomHouse, Dreamscape Media, Shelf Awareness, Disney Publishing, Page Foundry, R.R. Bowker, and Tribune Media among many others.
As part of her role as an industry strategist, Kristen lectures extensively on issues facing the publishing world including the effect of technology and culture on books and reading, and evolving models for publishing. Kristen is deeply interested in the confluence of consumer behavior, technology, literacy, and global transformation in the Digital Age.