Session

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Tuesday, February 13
11:30am - 12:30pm
Sevilla

Beyond Virtual: Close encounters of the LIVE kind

Tuesday, February 13
11:30am - 12:30pm
Sevilla

Beyond Virtual: Close encounters of the LIVE kind

Live events and performances give audiences an opportunity to experience the characters and brands they love in a hands-on, multisensory, engaging way. And many IP owners are diving into the world of location-based entertainment to build deeper, longer-lasting relationships with their audiences. In this session, our esteemed experts will delve into how a brand can develop live experiences from initial concept and market analysis, to operations planning, legal considerations and, ultimately, marketing and promotions.