Speaker Matthew Proulx

You are not currently viewing the most recent Kidscreen Summit. Go to Kidscreen Summit 2024.


Matthew Proulx

Head of Marketing

Hasbro West

Matt has been with Hasbro since 2007 after completing his MBA from The Fuqua School of Business at Duke University. Matt has held various positions during his 10+ years with Hasbro, including managing the Transformers brand through the first three movies, overseeing the marketing and business development functions for Hasbro Studios, and most recently, leading a multi-business global division (Location Based Entertainment, Music and Promotions) within the Entertainment & Licensing segment for Hasbro, Inc.

Executing against Hasbro’s Brand Blueprint, Matt has been responsible for formulating, constructing and implementing a long-term, global strategic plan for themed location-based entertainment to benefit long-term brand building and revenue growth for Hasbro.  Included in this remit is to further enhance the company’s global presence in theme parks, themed entertainment attractions, FECs, hotels and resorts, exhibits and live events. That strategic plan has led to long-term partnerships with various partners, including Universal Theme Parks (Transformers The Ride), Carnival Cruise Lines (Family Game Night), Marriott Hotels and new innovative products such as the Transformers mixed reality centers.


Featured in: Beyond Virtual: Close encounters of the LIVE kind

Event Menu

Brand Menu