Session

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Beyond Virtual: Close encounters of the LIVE kind

Tuesday, February 13, 2018
11:30 AM - 12:30 PM
Sevilla

Live events and performances give audiences an opportunity to experience the characters and brands they love in a hands-on, multisensory, engaging way. And many IP owners are diving into the world of location-based entertainment to build deeper, longer-lasting relationships with their audiences. In this session, our esteemed experts will delve into how a brand can develop live experiences from initial concept and market analysis, to operations planning, legal considerations and, ultimately, marketing and promotions.

 


Moderating:


Donna Friedman Meir
CEO & Founder
WOW Explorations


Featuring:


Wendy Heimann
Partner
Nolan Heimann LLP

Jason McManus
Creative/Art Director
Thinkwell Group

Matthew Proulx
Head of Marketing
Hasbro West

Stuart Rosenstein
Themed Entertainment & LBE Consultant
360 Brand Development -Themed Entertainment Consulting

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