David is a Product & Story Development Executive with over 40 years’ experience with Fisher Price and currently is the VP of Little Tikes Design. He has lead diverse teams of creatives as well as corporate and educational partners, by crafting uncharted vision and implementing innovative concepts, products, narrative and new businesses across categories that resulted in profitable growth for Mattel, Fisher Price and Little Tikes children’s brands.
David has created, and Executive Produced short form animated and musical videos which helped expand product and brand visibility. His keen understanding of early child development combined with his creative product development skills has helped grow new categories and develop new entertainment properties. His passion is to use story as a catalyst for innovation and has helped all aspects of the business including consumer product, digital, partnership and new product