Session

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PLEASE NOTE: All times are in Eastern Daylight Time (EDT)

Tuesday, February 13
4:15pm - 5:00pm
Sevilla

Consumer Products as a Storytelling Platform

Tuesday, February 13
4:15pm - 5:00pm
Sevilla

Consumer Products as a Storytelling Platform

As the steward of your IP, everything you do tells a part of the brand story. Who are my characters? What are their values? What motivates them? Our panellists will discuss how consumer products need to be part of how a content-driven property communicates with kids, and how companies should take up the challenge and honor that responsibility


Featuring:


David Ciganko

Principle

MGA/Little Tikes

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Casey Collins

SVP and GM of Global Consumer Products

WWE World Wrestling Entertainment

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Peter Yoder

VP Global Franchise Management and Marketing For The Wizarding World

Turner Broadcasting

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Moderating:


Marty Brochstein

SVP, Industry Relations and Information

LIMA International Licensing Industry Merchandisers Association

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