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Consumer Products as a Storytelling Platform

Tuesday, February 13, 2018
4:15 PM - 5:00 PM

As the steward of your IP, everything you do tells a part of the brand story. Who are my characters? What are their values? What motivates them? Our panellists will discuss how consumer products need to be part of how a content-driven property communicates with kids, and how companies should take up the challenge and honor that responsibility


Marty Brochstein
SVP, Industry Relations and Information
LIMA International Licensing Industry Merchandisers Association


David Ciganko
MGA/Little Tikes

Casey Collins
SVP and GM of Global Consumer Products
WWE World Wrestling Entertainment

Peter Yoder
VP Global Brand Product WBCP
Turner Broadcasting

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