Session

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Consumer Products as a Storytelling Platform

Tuesday, February 13, 2018
4:15 PM - 5:00 PM
Sevilla

As the steward of your IP, everything you do tells a part of the brand story. Who are my characters? What are their values? What motivates them? Our panellists will discuss how consumer products need to be part of how a content-driven property communicates with kids, and how companies should take up the challenge and honor that responsibility


Moderating:


Marty Brochstein
SVP, Industry Relations and Information
LIMA International Licensing Industry Merchandisers Association


Featuring:


David Ciganko
Principle
MGA/Little Tikes

Casey Collins
SVP and GM of Global Consumer Products
WWE World Wrestling Entertainment

Peter Yoder
VP Cartoon Network Enterprises North America
Turner Broadcasting

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