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Friends to the End with Disney
Thursday, February 14, 2019
9:30 AM - 10:15 AM
Drawing on a landmark study that included an online survey of 1,000 kids ages six to 14, interviews with development and academic experts, and a fascinating field trial in which kids agreed to be deprived of their best friends for one week, the Disney Channel Insights team takes us on a deep dive into friendship dynamics to better understand the modern complexities of this fundamental pillar of childhood and growing up
SVP, Consumer Insights & Programming Strategy, Disney Channels Worldwide