Session
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Monday, February 11
4:15pm - 5:00pm
Xilam Bayfront
The Influence of Influencers
Monday, February 11
4:15pm - 5:00pm
Xilam Bayfront
The Influence of Influencers
Drawing on proprietary research, this illuminating presentation from Insight Kids will explore the role of influencers in the decision process, which ones have the power to drive viewership and purchasing, what qualities they have in common that make them so influential, and what turns kids off in this space.
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