Session

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Wednesday, February 13
2:00pm - 2:45pm
Xilam Bayfront

New-Wave Damage Control

Wednesday, February 13
2:00pm - 2:45pm
Xilam Bayfront

New-Wave Damage Control

Social media can be a great marketing and fan engagement tool, but things can also go south on these platforms with alarming speed. And once you’ve got a fire on your hands, how do you put it out before it burns your brand and company beyond revival. Join us and learn from companies that have weathered intense social media storms and come out intact on the other side.


Featuring:


Olivier Dumont

President

Entertainment One Family & Brands

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Christopher Keenan

SVP & Executive Producer, Content Development and Production

Mattel Creations

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Tom McGillis

President, Executive Producer

Fresh TV Inc.

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Moderating:


Lana Castleman

Director of Communications

Writers Guild of Canada

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