Session
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Wednesday, February 13
3:00pm - 3:45pm
Sevilla
Beyond the Screen: The future is LIVE!
Wednesday, February 13
3:00pm - 3:45pm
Sevilla
Beyond the Screen: The future is LIVE!
From theme parks and family entertainment centers, to live shows and hotels, location-based brand extensions are taking up a whole lot more real estate these days. In this session, we’ll talk to players big and small who are succeeding in this space to find out how and why they are playing with kids/families through live entertainment, and what benefits they’ve seen for their brands and businesses.
Featuring:
Johanne Broadfield
VP, Cartoon Network Enterprises EMEA & International Strategy
Turner Broadcasting
Moderating:
