Session

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Wednesday, February 13
3:00pm - 3:45pm
Sevilla

Beyond the Screen: The future is LIVE!

Wednesday, February 13
3:00pm - 3:45pm
Sevilla

Beyond the Screen: The future is LIVE!

From theme parks and family entertainment centers, to live shows and hotels, location-based brand extensions are taking up a whole lot more real estate these days. In this session, we’ll talk to players big and small who are succeeding in this space to find out how and why they are playing with kids/families through live entertainment, and what benefits they’ve seen for their brands and businesses.


Featuring:


Johanne Broadfield

VP, Cartoon Network Enterprises EMEA & International Strategy

Turner Broadcasting

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Olivier Dumont

President, Hasbro Entertainment

Entertainment One Family & Brands

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Stephen Shaw

Co-President

Round Room Entertainment

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Susan Vargo

Head of Global Experiences

Nickelodeon

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Moderating:


Donna Friedman Meir

CEO & Founder

WOW Explorations

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