KidWatch: Key insights on modern kid viewing and spending

Monday, February 11
11:00am - 11:45am
Xilam Bayfront

KidWatch: Key insights on modern kid viewing and spending

In today’s digitally disrupted media landscape, kids are blazing an entirely new path when it comes to their content preferences. Join Kathi Chandler-Payatt from The NPD Group—the only company that combines SVOD streaming data with consumer/POS insights—as she explores the latest trends and some interesting first findings in kid SVOD engagement, and also how this behavior relates to broader trends in the consumer products market.