Susie Lecker was appointed Executive Vice President, Global Licensing in 2018, bringing over 20 years experience in the toy industry to Spin Master. Susie started her career in marketing working for Weston Bakeries, Canada’s largest commercial baked goods company, and then moved to the health & beauty industry before joining Mattel Canada in 1998.
During her 19 years at Mattel, she held a wide variety of global leadership positions, launching new brands to the market and developing growth plans for existing brands, across all the toy categories, with a focus on licensed partnerships and international marketing. Always an advocate for working with license partners and delivering creative and innovative marketing solutions, Susie served on the LIMA board, and received the Women In Toys marketing award in 2013.
In her role as EVP Global Licensing at Spin Master, Susie leverages her leadership, experience and relationships to build on Spin Master’s strong foundation of partnerships in the licensed community.