Future-Proof Your Franchise

Wednesday, February 12
11:00am - 11:45am
Bayfront

Future-Proof Your Franchise

As parents increasingly seek content that can get their kids "real-world ready," they see less need for entertainment that lets them escape the stresses of childhood. But what do kids need? And how is this changing? Drawing on 10 years of research that explores emotional decision-making by kids and parents, the Family Room’s George Carey returns to the Kidscreen Summit stage to share the trending drivers of kids' content choices that can help producers create evergreen, future-proofed entertainment for tomorrow.