Monica currently oversees all worldwide research initiatives for Mattel for the entire portfolio of brands, including Barbie, Hot Wheels, Fisher-Price and American Girl. A kid and cultural trend influencer, Monica has previously held senior roles with other iconic companies including Unilever (where she oversaw research for Dove and Axe) and more recently Nickelodeon.
Intellectually curious and passionate to make a change, Monica’s focus has always been to use research as a catalyst for change, both inside the corporation and the world at large. Mattel’s most recent launch, “Creatable World” exemplifies this idea; a gender-neutral doll solely instigated by consumer insights, has been featured in the Time magazine, Washington Post and the Daily Telegraph as a case study of breaking taboos and making an impact.
Outside the corporate world, Monica has been a Board member for The Conference Room and she has successfully launched and sold “Culture Baby” an online hub of globally sourced kids apparel.