Tatiana Rodríguez is Senior Vice President and Brand Head, Kids & Families, Nickelodeon Latin America. In this role, Rodriguez leads the content and programming strategies, partnerships, acquisitions, and media planning for the flagship network in the region, as well as for preschool network Nick Jr., across linear television, digital, branded apps and video-on-demand channels, among other platforms. She also works with Nickelodeon’s global channels to support worldwide programming and content strategy. Rodriguez reports into JC Acosta, President of ViacomCBS Networks Americas.
During her tenure at Nickelodeon Latin America, Rodríguez has been instrumental in crafting, spearheading and executing original productions employing pan-regional strategies for the Kids’ Choice Awards franchise, Nickelodeon Latin America’s Day of Play initiative, as well as for hit daily scripted formats.
A 20-year veteran, Rodríguez joined Nickelodeon in 1996 as a Programming and Acquisitions Manager and since then held various roles within the organization. Before working at the network, she served as Director of Panda Club, a children’s channel in Spain.
Born in Venezuela, Rodríguez holds a Bachelor of Science Degree in Communications from Universidad Católica Andrés Bello in Caracas, Venezuela.