Kristin Lecour has been in the entertainment industry for 15 years with a focus on multiplatform brand development, licensing and corporate marketing. With her wide-ranging experience across several marketing disciplines, Kristin brings a unique perspective on building brands, through development, launch and ongoing management. As Vice President, Consumer Products & Distribution, Kristin is responsible for securing and managing brand licenses for 9 Story’s key brands around the globe.
Kristin began her career at TrojanOne, a national, full-service marketing agency, where she was focused on brand activation for a wide range of clients including Nike, Johnson & Johnson, Coke and HBC. She joined CCI Entertainment in 2006, eventually leading its Licensing and Marketing division. While at CCI, Kristin was instrumental in the international success of the evergreen brand Harry and His Bucket Full of Dinosaurs, with over 1 million books sold in over 14 languages, in-school programs in the U.S. and Asia, QSR promotions worldwide, live show tours in over 10 markets, and a Fisher-Price® master toy license. Kristin currently serves as the co-chair of the global networking organization Women in Toys (Toronto Chapter).