Session

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Wednesday, February 17
10:00am - 10:45am

Meet the new cliques

Meet the new cliques

Wednesday, February 17
10:00am - 10:45am

Meet the new cliques

Nerd, Princess, Jock, Basket Case, Criminal—it was fine for The Breakfast Club, but the social groups we grew up with in the ‘80s are relics now. To map out how today’s kids and teens are categorizing themselves, KidsKnowBest turned to their BFFs in a brand-new global study. Sit in as we present the findings of this fascinating exploration of social identification, looking through the heartwarming but sometimes brutal lens of kids’ most loving peers.  



Featuring:


Lydia Mossahebi

Head of Digital Media, Platforms & Planning

KidsKnowBest

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Rebecca Stringer

Research Director

KidsKnowBest

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