Lydia joined KidsKnowBest as Editorial Director in March 2020. She is responsible for shaping the editorial and content strategy across a new range of digital products for kids. Lydia manages the business communications and tone of voice to ensure everything they do stays true to their ethos to ‘give kids a voice’.
Lydia was previously Head of Editorial at Beano Studios where she led an award-winning team to deliver multi-platform content for the entertainment digital network, beano.com. Prior to this, Lydia was an online producer at Channel 4 working on high-profile youth brands.