Head of Kids Content Acquisitions and Diversification
Daphné de Beauffort currently serves as EVP in charge of the acquisition of children programs for TF1 Group. In this position, she negotiates and follows the pre-buy, co-production and acquisition of programs for the channels (ie TF1, TFX), she selects and acquires the entire content of the SVOD platform (TFOUMAX) & the AVOD platform (MYTF1) and she oversees the development of the kids series together with the diversification business units of TF1 Entertainment (licensing, games, publishing & music). She has been at TF1 since 2006, she was previously Head of Content for TFOUMAX, and Head of Licensing at TF1 Licenses, spotting and negotiating brands, selling them to partners, supervising the brand development in France and Europe, and accompanying the brand owners in this perspective. Before working in the media, she used to work in the FMCG and Marketing business, serving as Partnerships and Development Manager at the Marketing Store, for clients such as McDonald’s or 20th Century Fox, where she used to acquire brands for the kids menus, develop toys and premiums, manage promotions and negotiate partnerships to enhance the films visibility. She started her career at Turner Broadcasting System in London where she used to sell the group’s channels to cable operators and satellites. She graduated in Law in Belgium at Louvain-La-Neuve University with a Master degree and a specialization in intellectual property rights.