VP International Digital Content Strategy & Social Engagement
As Vice President of Digital & Platform, Kate Sils oversees international digital content strategy and social engagement for Nickelodeon, Nick Jr., MTV, Comedy Central, Paramount Network and BET for ViacomCBS Networks International (VCNI).
In this role, Sils leads a team that leverages the scale of ViacomCBS’s global organization by disseminating and localizing digital-first content in over 100 markets worldwide. Her focus is on creating digital and social content strategies that can be localized across VCNI’s flagship brands to build momentum for linear programming across all platforms in all markets internationally. As part of this strategy, Sils leads a team that works in tandem with VCNI’s linear and creative sectors to produce and distribute digitally relevant content designed to extend reach across VCNI’s owned and operated platforms, in combination with social, third party platforms.
Since joining the company in 2003, Sils has evolved with the digital landscape, moving from launching websites and web games to debuting global blockbuster apps and programming content across multiple digital platforms globally. In 2020, her work helped to propel ViacomCBS to #1 in the Tubular rankings for entertainment brands in digital content consumption, achieving almost 10 billion global views. Furthermore, under her leadership, Nickelodeon has seen exponential growth on third party platforms, and now boasts some of the highest-ranking YouTube channels in the world.
Sils holds a B.A. in Communication, with a specialty in arts and film, from University of Wisconsin – Madison. She resides in Brooklyn with her two amazing girls and two amazing gerbils.