As Vice President, Consumer Products and Business Development for BBC Studios – Americas, Suzy Lee Raia is responsible for driving the licensing and consumer products strategies across BBC Studios’ portfolio of properties for the U.S., Canada, and Latin America. Overseeing a variety of intellectual properties, Raia’s purview includes product licensing across multiple genres, including factual and natural history content, drama series, science-fiction, and children’s animation.
With more than 20 years of licensing and consumer products experience, Raia is a results-driven industry veteran with deep knowledge of entertainment and brand licensing, long-term strategic development, and franchise planning. Before joining BBC Studios in 2018, Raia built her career over 19 years at Nickelodeon, where she most recently served as the Vice President of Partnerships & Collaborations within the Consumer Products division. In that role, Raia executed ground-breaking deals including Moschino X SpongeBob, Jeremy Scott X Ren & Stimpy, Story X Nick 90’s, TMNT X Melo (Carmelo Anthony), and SpongeBob(RED). Previously, Raia served as Vice President of Apparel & Accessories for over 10 years, tripling the business during her tenure with hit properties including SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Paw Patrol, Dora the Explorer, Blue’s Clues, and more. Earlier in her career, she worked across a variety of categories which included activity, toy, back-to-school, stationery, and seasonal, with an expanded oversight across Viacom properties including Nickelodeon’s children’s portfolio, Comedy Central’s South Park, and Paramount’s The Godfather, Audrey Hepburn, Top Gun, and many more.
She currently resides in Garden City, NY with her husband, three children, and their beloved yellow Labrador Retriever puppy, Moose.