Session
Session
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Wednesday, March 9
3:00pm - 3:45pm
Holding Out for a Hero
Wednesday, March 9
3:00pm - 3:45pm
Holding Out for a Hero
Taking a look at some of the most popular hero-driven content on screen today in the UK and US, Giraffe Insights will examine the conscious and subconscious triggers these crusading characters tap into to drive sustained engagement and affinity among kids.