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As Insight Director at Giraffe Insights, global leaders in kids’ youth and family research, Sadie leads a dedicated team working across a number of disciplines. Managing projects throughout their entire life cycle, Sadie provides brands with the assurance that budgets are being spent in the right way and that strategies are informed rather than predicted. Sadie spearheaded Giraffe’s award-winning study ‘Kids and the Screen: Changing the Channel’, the first of its kind to look at kids as young as 2 years old, providing the complete picture for video consumption. With over a decade within the business, she has become an industry recognised specialist in speaking to kids, young people and families to elicit the greatest insights for brands.
