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Tuesday, March 8
9:00am - 10:00am

Chatroom—Building Better Brands

Tuesday, March 8
9:00am - 10:00am

Chatroom—Building Better Brands

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Join our hosts for small group conversations about important topics facing today’s industry.

Is the original IP pitch dead?
Host: Anthony Leo

Partner up—finding the right co-producer
Host: Justine Bannister

Launch pivots—making the most of a bad situation
Host: Donna Friedman Meir

Mobile-firstbuilding brands on smart devices
Host: CJ Kettler

How to make research work for your content
Host: Makeda Mays Green

Toy-first brand-building
Host: Sam Ferguson

Strategies for expansion—branching out into new genres and demos
Host: Maria Kennedy


Featuring:


Justine Bannister

Founder & Creative Facilitator

Just B

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Sam Ferguson

SVP of Licensing

Jazwares

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Maria Kennedy

Owner, Executive Producer

Little Engine

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CJ Kettler

President

King Features

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Anthony Leo

Co-President

Aircraft Pictures

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Makeda Mays Green

SVP, Digital & Cultural Consumer Insights

Nickelodeon

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