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Bin Jeong is the CEO of Pinkfong USA, a subsidiary of SmartStudy. Since 2016, Bin has led the company’s
international business development efforts in the U.S. and English-speaking markets and addition of new distribution
channels for Pinkfong’s apps, digital content, and consumer products. She setup and oversaw Pinkfong’s YouTube
operations, devising growth strategies based on analysis of performance metrics that helped the channel become one of the
top kid’s channels worldwide.
Bin spearheaded the development and growth of Pinkfong Baby Shark’s presence in the U.S. into one of the most powerful
franchises in the market through expansion of the brand's license portfolio, distribution channels and strategic
partnerships while successfully launching Baby Shark’s Big Show!, Pinkfong Baby Shark’s new preschool series co-produced with Nickelodeon.
Featured in: Breaking Free: Taking a brand from YouTube to linear and beyond (2:00pm - 2:45pm)
