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Andrea Strauss, VP, Nickelodeon Brand & Consumer Insights, serves as the in-house expert on the lifestyles, attitudes and behaviors of kids, teens, young adults and parents. She is responsible for the development of domestic and international consumer insights research focusing on preschool content, consumer products, recreation, as well as youth trends/issues, and is a chief architect of thought leadership studies such as Nickelodeon’s recent Shades of Us, a study of race, identify and the American family. Ms. Strauss joined Nickelodeon in the fall of 1994 after stints at both Grey Advertising and D’Arcy Masius Benton & Bowles, Inc. in strategic services and media planning, respectively. She is a graduate of the University of Pennsylvania where she earned both a Bachelor’s of Arts Degree in Psychology from the College of Arts and Sciences and a Bachelor’s of Science Degree in Economics with a concentration in Marketing from the Wharton School.
Featured in: Mind the Gap
